Guides
End-to-end recipes for the SEO workflows we get asked about most. Each guide is a single prompt + a walkthrough of what your AI does with the data.
AI queries in Google Search Console: how to tell people, AI Mode and agents apart
Search Console mixes AI Mode follow-ups, AI agent searches and scripts into your query report. How to spot each one, with regex filters and real data.
Good position, no clicks: find the SERP features eating your CTR
Ranking third and getting no clicks usually means something sits above you: an AI Overview, a featured snippet or a map pack. How to check which, query by query.
Find the pages quietly losing organic traffic, before the rankings go
Content decay is slow enough to miss on a dashboard. How to find the pages whose clicks keep sliding, tell decay from seasonality, and decide what to refresh.
Traffic changed: how to compare two Search Console periods and find out why
Clicks are down 18% and nobody knows why. How to compare two periods properly, avoid the three traps that fake a drop, and find the queries and pages behind it.
Google Search Console anonymized queries: measure the traffic you can't see
Search Console hides anonymized queries from query rows but counts them in totals. Learn what they are, why no tool reveals them, and how to measure them.
GSC clicks vs GA4 sessions: why they differ and how to tie clicks to conversions
A Search Console click and a GA4 session measure different things. Why the numbers never match, what gap is normal, and how to compare and combine them page by page.
Audit Core Web Vitals across your site with AI
Audit Core Web Vitals with Claude through a hosted PageSpeed Insights MCP server: Lighthouse lab data and real-user CrUX field data for your top pages.
Google Search Console historical data: how to keep it past 16 months
Google Search Console keeps 16 months of historical data, then deletes it. Here is what it includes and how to keep it longer, from BigQuery to an archive.
Build a weekly SEO health report with Claude
Automate a weekly SEO report with Claude: one saved prompt pulls Search Console changes, quick wins, decaying pages, GA4 conversions and Core Web Vitals.
Bulk URL inspection in Google Search Console: diagnose indexing issues at scale
Search Console inspects one URL at a time. The URL Inspection API allows 2,000 checks a day per property. How to inspect in bulk and find indexing issues.
Track keyword rankings in Google Search Console, past the 16-month limit
See a keyword's position history in Google Search Console, what that average really measures, and how to keep ranking history past the 16-month limit.
How to find striking distance keywords in Google Search Console
Striking distance keywords rank just off page one of Google. Find them in Search Console, pick the ones worth fixing, and learn what to change on the page.
How to find keyword cannibalization in Google Search Console
Check for keyword cannibalization in Google Search Console: find queries where your pages compete, judge whether it hurts, and fix the cases that do.