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30 free SEO MCP tools for Claude, Cursor, and Claude Code

Every tool GSC PAP exposes over the Model Context Protocol, pulling data from Google Search Console, Google Analytics 4, and PageSpeed Insights. Surface quick-win pages, find content decay, detect keyword cannibalization, audit Core Web Vitals, and join organic clicks to GA4 conversions in a single chat message.

Free, hosted, read-only. No Google Cloud project, no Python venv, no JSON files to manage.

Spot quick SEO wins

2 tools

Surface low-hanging fruit your team can ship this week. Pages ranking just outside the top 10, queries cannibalizing each other.

find_quick_wins

Identify pages ranking positions 11 to 20 with high impressions: the easiest promote-to-top-10 candidates in your account.

find_cannibalization

Detect keyword cannibalization where multiple URLs compete for the same query, splitting click-through and confusing Google.

Find what's losing traffic

3 tools

Catch decaying pages and ranking drops before they tank your monthly traffic numbers. Compare any two periods, track positions over time.

find_content_decay

Identify pages losing organic traffic over time so you can refresh the content before rankings collapse.

compare_periods

Diff any two date ranges (e.g. last 28 days vs prior 28) to spot wins and losses across queries, pages, or countries.

Beat the 16-month limit

2 tools

Google Search Console only retains 16 months of search data. GSC PAP runs a per-account archive so you can query years of history through Claude or Cursor.

search_analytics_archive

Query your full GSC history beyond the 16-month limit. Same dimensions and filters as the live API, but unlocked for long-term trend analysis.

archive_status

Check archive coverage per site: earliest date, latest date, row count, last successful run.

Diagnose performance & Core Web Vitals

2 tools

Run a Lighthouse audit or pull real-user (CrUX) Core Web Vitals for any public URL, right from your AI client. Lab data plus actual visitor metrics, with the top optimization opportunities ranked by potential time savings.

pagespeed_insights

Run a Google PageSpeed Insights (Lighthouse) audit. Returns performance / accessibility / best-practices / SEO scores, Core Web Vitals lab values (LCP, FCP, CLS, TBT), and the top opportunities ranked by potential savings.

pagespeed_field_data

Pull real-user Core Web Vitals from the Chrome User Experience Report (CrUX). LCP, INP, CLS at the 75th percentile, plus FAST/AVERAGE/SLOW rating, for both URL and origin level.

Diagnose indexing issues

3 tools

Find out exactly why pages aren't indexed. URL Inspection API in bulk, full coverage summary, single-URL deep dives without tab-switching the GSC UI.

get_index_coverage_summary

Get an account-wide breakdown of indexing states (indexed, crawled-not-indexed, discovered-not-indexed) so you know where to focus.

inspect_url

Single-URL deep dive: indexability, last crawl, canonical, mobile usability, structured data. The full URL Inspection API result.

batch_inspect_urls

Bulk URL Inspection up to 2,000 URLs at once. Diagnose why an entire content cluster or sitemap isn't getting indexed.

Pull performance data

3 tools

All the Search Analytics API capabilities, exposed natively to AI assistants. Skip the Google Cloud project setup, the OAuth dance, and the JSON parsing.

get_performance_overview

High-level performance snapshot for a site: clicks, impressions, CTR, position over the last N days.

search_analytics_query

Run any Search Analytics query with full dimension and filter support, identical to what you'd hit the GSC API for, but inline in chat.

get_search_by_page_query

Drill into a specific page to see which queries drive its traffic, impressions, and average position.

Connect search to engagement & revenue (GA4)

10 tools

Pair GSC discovery with GA4 conversion data. Sessions, real-user engagement, top landing pages, conversions and revenue by source. The killer cross-tool joins GSC clicks per page to GA4 sessions, conversions, and revenue so you can see which top-ranking pages actually convert.

list_ga4_properties

List every Google Analytics 4 account and property the user can access. Always call first to discover the property_id needed for the other GA4 tools.

ga4_overview

High-level GA4 snapshot for a property: active users, sessions, new users, page views, bounce rate, average session duration, engagement rate, plus a per-day breakdown.

ga4_top_pages

Top landing pages by sessions over the last N days. One row per pagePath with sessions, active users, page views, bounce rate, average session duration.

ga4_traffic_sources

Acquisition breakdown by channel, source, medium, or campaign. Rows with sessions, active users, conversions per bucket. Choose the dimension to slice by.

ga4_realtime

Active users in the last 30 minutes broken down by country, device, city, current page, or minutes-ago. Plus the total active count.

ga4_conversions_by_source

Conversion attribution by source × medium with sessions, conversions, total revenue, and purchase revenue. Sorted by conversions to surface the channels driving outcomes.

ga4_user_demographics

Audience snapshot: top countries, device categories (desktop/mobile/tablet), and browsers. Useful for segmenting reports or identifying mobile-vs-desktop performance gaps.

ga4_engagement

Per-page engagement metrics. Engaged sessions, engagement rate, average session duration, bounce rate, event count. Spot pages that bring traffic but lose users.

ga4_compare_periods

Diff any two windows for any GA4 metric (sessions, conversions, revenue, etc.). Week-over-week, month-over-month, with optional dimension slice. Returns absolute and percentage delta.

correlate_gsc_to_ga4

Cross-tool killer: join GSC clicks per page with GA4 sessions, conversions, and revenue per page. Answer 'which top-ranking organic pages actually convert?' in one tool call instead of two manual exports.

Manage sites & sitemaps

5 tools

List your verified properties, audit sitemap health, find duplicate property registrations that split your reporting.

list_sites

List every Search Console property you have access to, with verification state and permission level.

get_site_details

Permission level, verification state, and metadata for a single site URL.

list_sitemaps

List all sitemaps submitted for a property along with last download time and status.

get_sitemap_details

Per-sitemap detail: index status, errors, warnings, total URLs submitted vs indexed.

detect_duplicate_properties

Find duplicate Search Console properties (e.g. http vs https, www vs apex) that split your reporting and waste verification slots.

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